Resources Library by ANA

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Rachel Mueller Lust

August 1, 2000

How kids use radio

Last year kids spent or influenced the spending of $500 billion. It is not surprising then that advertisers want to reach children. Radio can be an attractive means of reaching those kids. To support a new radio format a comprehensive research...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Thomas C.N. Evans

June 15, 1999

Through the eyes of children

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Bruce Friend, Mark Stapylton-Smith

Company: Viacom International Media Networks

June 15, 1999

How many ears?

Coincidental with its launch of Radio Disney ABC commissioned Statistical Research Inc. (SRI) to design a program of research to measure children’s use of radio in general and use of Radio Disney in particular. Methodologies questionnaires ...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Maura Clancey

June 15, 1999

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

September 1, 1998

Summary of the ESOMAR guideline on interviewing minors

A considerable amount of market research is carried out among minors (respondents aged under 18 years) for both commercial and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

September 1, 1998

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Rachel Mueller-Lust

Company: Nielsen

June 15, 1998

European children talk about animated cartoons

This joint research project was conducted by Millward Brown in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Company: KANTAR TNS Malaysia

October 22, 1997

Leveraging the aptitude and ability of eight year-old adults

This paper identifies and explores ten trends or market dynamics which have been observed in the children’s market today, and discusses how knowledge of these trends can be leveraged to ensure effective and insightful children’s research in...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Michelle Kuhn, Wayne Eischen

October 22, 1997